Odd Bloom
Small-batch Australian fragrances
Odd Bloom began as a conversation with another designer about what a fragrance company might look like if we started one ourselves. It developed into a self-initiated concept for a contemporary small-batch perfume label creating unexpected fragrances from overlooked ingredients, including invasive species, food waste, and wild botanicals.
The identity explores the tension between beauty and strangeness, combining organic forms with a precise, contemporary design system to make experimentation feel distinctive and desirable.
Brand Strategy
Narrative
Creative Direction
Visual Identity